The expires meta tag tells search engines when the content on your website will expire. The tag defines the expiration date and time of the document being indexed.
If your website is running a limited time event or there is a preset date when your document will no longer be valid, you should include the expires tag to indicate to search engines when to delete your web-page from their database.
Key Takeaway
It is better to remove a page than to add the expires metatag.
If you replace or rename a web-page please use a 301 refer to point the seach engines in the right direction. Search engines will automatically replace the old page with the new page.
Updating your XML-Sitemap is also a good solution to keep your website up-to-date.
SEO Influence Meter
0%
The expires tag has very few SEO influence!
HTML Code Expires Example
Affordable & Effective
We offer affordable SEO services that are fast and effective.
DIY MetaTags
$0
It's not that difficult to create meta-tags. We've made it simple for you by offering you this free meta-tags wizard.