Page titles and descriptions appear directly in search results when someone finds your site on a search engine, giving you a great opportunity to influence searchers to visit your site. These also provide you with the ability to use search phrases you’d like to rank for. For example, let’s say you own a business in Oakland called Rockridge Bakery that has been around since 1972.
Page title: About Rockridge Bakery: Serving Oakland since 1972
Page description: Rockridge Bakery is a family-owned bakery and cafe that has been part of the North Oakland community since 1972.
The option to add Titles and Descriptions can be found in the same place as the permalinks discussed next.
More info can be found here >>>